The first day was hosted at Elizabeth Castle and featured various tasks that pushed themselves in character, ability and skill as well as bringing in the company values. We filmed the entire day and spent the evening/night capturing and editing. We’d planned ahead and built the motion elements earlier that week as we knew the turnaround would be tight as the final video was to be shown the evening of the second day at the Awards ceremony.  The morning of the second day was spent filming the nominee’s Dragonboat racing in St.Helier harbour which was captured and cut into the previous day’s edit. Music and some sound effects for the motion were added and the final video was supplied at the venue of the award show, a mere 34 hours after filming began.

Check it out, retweet if ya like and please leave a comment!

Concertina spread from the micro booklet invite. Sweet!

Macro of the detail in the design and type.

Macro of the Beautiful textures formed by the antique materials.

Illustration of Alice getting a bit lively. Too many Stella’s perhaps.

Concertina fold leaping out from the bespoke packaging.

Packaging Interior. More Stella’s for Alice.

Invite and envelope with diamond stickers in each corner. Wasn’t fiddly at all!

Racked up and ready to roll.

Finished packaged invite ready for the luck guests to RSVP.

All addresses and waiting for the Royal Mailers to deliver the goods.

If you would like to find out more about the tricks and techniques used to create this job, pop in, mail or call.

Initially, we started to make the artwork by hand but due to deadline demands had to come up with a plan to speed up the process. The visuals were all drawn up by Paul at The Observatory as a series of bezier curves which were then stylised into the typography.

Once the Illustrator files were complete we passed them onto Robbie (The Render Machine) to work his 3D magic in Cinema 4d.

This allowed us to create the desired effect at a fraction of the time it would have taken to build by hand with the same home made look and feel. The finished visuals

will appear in the JAT Directory which is free for all Islanders and will be available on Monday 31st May in various locations such as; Arts Center, The Bean, JAT HQ and various

retailers across the Island. Grab your free copy and please let us know what you think.

The Social Networking revolution is just getting started
Technology won’t stop evolving – from the static / info-centric Web1.0, to the hyper-collaborative web2.0 it seems that technology-enabled change is definitely here to stay, therefore we (i.e. the entrepreneurs, investors and service providers) must evolve our business models accordingly. Those of us that adapt will survive and thrive. Those that don’t will find themselves facing extinction. It’s no longer a question of whether collaboration platforms will have an impact—the real question is how to best harness that impact and gain an advantage.

Key Changes to Adapt

Plan – Without a strategy your social media marketing can pull you in all directions. Identify your objectives and the channels in which to reach your customers before embarking on the change process.

Invest the Time in Changing Processes

Social business is not a quick fix solution, rather a long term adoption and a shift in your internal communication process.  Expecting it to happen overnight defeats the social business model. Be Transparent in Communication –Social media has given the consumer a voice and you can no longer control what is said about your business. It is up to you be out there to listen, track and respond. Be Part of the Conversation – Assess the social media tools in terms of your goals and be present where it makes sense to be part of the conversation.

Change Results

The benefits you receive by employing social media depend on the nature of your objectives and the tools you use to implement them.
You can expect to: build relationships;  monitor your customer care; increase customer base; become a thought leader in your field; generate positive search engine results; reach new channels of customers; generate more traffic to your website…There are endless positive results for those who willing to invest in social business.

The Future

As the online world evolves participation is mandatory.  Your customers are already there..it’s time to learn the new rules of marketing and stop thinking vertically.  Take the opportunity to expand and grow in new directions because social media is here to stay.

About Us

Bright Social Media is dedicated to helping businesses grow in the new marketing sphere.  Speaking in layman’s terms we can direct you through the social web with advice, training and expertise.
Contact Bright Social Media(Katrina@brightsocialmedia.com) to see how we can develop your business in the social landscape.

http://www.balhar.com/

http://www.gummisig.com/

http://www.nineflavors.com/

http://www.floridaflourish.com/

(image above) Walker Residence, Sanibel Island 1952-1953

Burroughs Welcome Company, Research Triangle Park, North Carolina, 1969-1972

Study of Lower Manhattan Expressway, Ford Foundation, NY, NY 1967-1972

Callahan Residence, Birmingham, Alabama 1965 – Rendering by Paul Rudolph

Resort Community, Stafford Harbor, Virgina 1966

For more information about Paul Rudolph and his works, check out The Paul Rudolph Foundation

In today’s modern life advertisement plays a key role in order for any company or product to succeed. The ad must deliver a powerful, coherant message which attracts the consumer’s attention. These are a collection of creative and also very funny advertisements which are granted to catch your attention and make you giggle. I believe that in order to have a good marketing campaign for any product or service humour is the route to take, people always remember something which brought a smile to their face. After all we are all human.